Steve Jobs might very well still be with us if he hadn’t tried to treat his cancer with quack, “alternative medicine” techniques. He had a form of pancreatic cancer that could have responded to treatment, but he waited too long before checking into a hospital. He was a brilliant man in many ways, but he was also stupid, stubborn, pigheaded (pick your preferred descriptor) in many others.

I mention this because David Pogue has released his new book, Apple: The First 50 Years. 

David Pogue, you may recall, is the fellow who taught Stephen Sondheim how to use a Mac and is the best tech writer that the New York Times ever employed (when he left, their tech writing went rapidly downhill).

It was Pogue’s wife who gave him the idea to write a book on Apple’s first fifty years, and by all accounts, he’s put out a good one. He’s been on a book tour where he appeared at the Computer History Museum and interviewed a bunch of folks, including John Sculley.

Sculley had been the CEO of Pepsi in the 1980s when Steve Jobs went to convince him to take the job at Apple, and Pogue asked him to tell the story:

The full video of the Computer History Museum event can be found here.

And John Gruber got to interview David Pogue for his podcast.